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Privacy Policy

1. Who we are

1.1. We are Bakehood (“we”, “us”, “our”). We operate an online platform connecting home bakers and customers in England.

1.2. We are the data controller of the personal data we collect about you when you use our website and services.

1.3. If you have questions about this policy, you can contact us at:
contact@bakehood.uk

2. What this policy covers

2.1. This Privacy Policy explains how we collect, use, store and share your personal data when you:

  • Visit our website bakehood.uk
  • Create an account as a Customer or Baker
  • Place or receive orders
  • Contact us or interact with us on social media

2.2. We process your personal data in accordance with UK data protection law, including the UK GDPR and Data Protection Act 2018.

3. Personal data we collect

Depending on how you use Bakehood, we may collect:

Customers

  • Name
  • Contact details (email, phone number)
  • Delivery address and postcode
  • Order history (products ordered, dates, prices)
  • Payment information (processed via a secure third-party provider — we do not store full card details)
  • Messages you send via the platform

Bakers

  • Name
  • Business or trading name
  • Contact details (email, phone number)
  • Address or area of operation
  • Bank/payment details (for payouts, processed securely)
  • Information about your products and profile
  • ID proof where required to verify identity
  • Communications with us

Website visitors

  • IP address and device information
  • Usage data (pages visited, links clicked, time on site)
  • Cookie data (where consented or necessary)

4. How we use your personal data

We use your data to:

  • Provide and manage our services
  • Connect Customers and Bakers
  • Process payments and Baker payouts
  • Communicate about accounts, orders, or support queries
  • Send service updates and permitted marketing
  • Improve our website and services
  • Comply with legal obligations

We rely on lawful bases such as:

  • Performance of a contract
  • Legitimate interests
  • Your consent
  • Legal obligations

5. Sharing your data

We may share personal data with:

  • Bakers (for Customers) to fulfil orders
  • Customers (for Bakers) to receive orders
  • Payment providers
  • Delivery or courier partners
  • Service providers (hosting, email, analytics)
  • Professional advisers
  • Authorities where legally required

We do not sell your personal data.

6. International transfers

If service providers are located outside the UK, we ensure appropriate safeguards are in place using approved legal transfer mechanisms.

7. How long we keep your data

We retain personal data only as long as necessary, including:

  • While your account is active
  • To fulfil orders and resolve disputes
  • As required by tax or accounting laws

After this, data is deleted or anonymised.

8. Your rights

You may have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion in certain cases
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent

To exercise your rights, contact:
contact@bakehood.uk

You also have the right to complain to the UK Information Commissioner’s Office (ICO).

9. Cookies and similar technologies

We use cookies to:

  • Ensure site functionality
  • Remember preferences
  • Analyse usage

Where required, consent will be requested and detailed in a separate Cookie Policy.

10. Marketing

If you opt in to marketing:

  • We may send updates, features, and offers
  • You can unsubscribe at any time

We do not send marketing without a lawful basis.

11. Changes to this policy

We may update this Privacy Policy periodically. Updates will be posted with a revised “Last updated” date.

12. Contact us

If you have questions about this policy or your data, contact:
contact@bakehood.uk